Is the Frameless experience in London worth it?

Nestled in the heart of London, at Marble Arch, Frameless represents a revolution in the art world with its unique immersive art concept. This innovative venue is designed to redefine the experience of traditional art galleries by using advanced technologies to animate the works of the world's greatest artists. In this fully interactive and multisensory environment, visitors can literally 'step into' the paintings, experiencing the works in a completely new and dynamic way.A

Frameless

From 32.54 € (or £27)

From £27 (or 32.54 €)

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Frameless spans several galleries, each dedicated to a specific theme, offering a different and captivating perspective on recognized masterpieces. From impressionism to abstract art, each room uses cutting-edge projection and sound techniques to transform the way art is perceived and appreciated. In addition to redefining the interaction between art and its audience, Frameless also provides a space for cultural convergence, where art and technology meet to create an unprecedented experience.

The Frameless experience

What is Frameless?

Frameless transcends the traditional concept of an art gallery, transforming the visit into a dynamic and interactive adventure where each step alters the perception of the observed artwork. Located at Marble Arch, this avant-garde space offers a total immersion in classical and contemporary art, projected on gigantic screens and animated by music specially composed to accompany each piece. The technologies used, including motion sensors, allow visitors to become actors in the art, modifying and influencing the visual and auditory experience in real time.

This symbiosis between art and advanced technology transforms the works of masters such as Van Gogh, Monet, and Dalí into captivating experiences that encompass all the senses. The integration of techniques such as immersive projection and adaptive sound effects adds a new dimension to famous paintings, making them more accessible to the contemporary public. Art is no longer just to be observed; it is to be fully experienced, with each visit becoming a unique and personal experience.

Frameless not only revolutionizes the way art is presented but also how it is perceived and experienced by viewers.

Galleries

Frameless is divided into four thematic galleries, each designed to offer a unique and immersive experience that transcends mere observation of artworks:

• Beyond Reality (Beyond Reality): dive into a universe where surrealism and dreams merge. This gallery transports visitors into a world where the works of Dalí, Magritte, and other masters of surrealism come to life, creating a space where reality seems suspended. Dynamic projections and sound effects intensify this experience, further blurring the lines between dream and reality.
• Colour in Motion (Colour in Motion): this gallery celebrates the vibrancy and dynamics of color through the works of impressionists and post-impressionists like Monet, Van Gogh, and Seurat. Thanks to interactive technologies, visitors can "enter" the paintings and see colors and shapes evolve in response to their movements. It's a visual dance where each step modifies the composition of the artwork.
• The World Around Us (The World Around Us): discover the captivating beauty of nature and urban environments through the eyes of great landscape artists like Canaletto, Cézanne, and Turner. Vast landscapes, bustling urban scenes, and maritime visions intertwine to offer a deep exploration of the world around us. Large-scale projections and ambient sounds add impressive depth, making the experience even more immersive.
• The Art of Abstraction (The Art of Abstraction): enter a space where form and color detach from any figurative representation to embrace abstraction. Pioneers like Kandinsky, Mondrian, and Pollock use geometric shapes and bursts of colors to speak directly to emotions. This gallery uses interactive screens to allow visitors to manipulate the artworks, exploring the emotional and psychological impact of abstract art.

Each Frameless gallery is designed not only to display artworks but to create an experience where visitors can interact with art in a deeply personal and dynamic way. By transforming passive spectators into active participants, Frameless redefines the artistic experience, offering a new way to live and understand art.

Special events and pop-ups

Beyond a simple gallery, Frameless stands out as a vibrant cultural center, offering a varied program of special events and pop-ups that turn each visit into a new discovery. These events are designed to complement the immersive experience of the galleries and provide unforgettable moments for visitors of all ages:

• Artistic pop-ups: Frameless organizes temporary exhibitions that allow emerging and established artists to present works that interact with the themes of the permanent exhibitions. These pop-ups offer a dynamic platform for artistic innovation and contemporary creativity.
• Morning yoga sessions: imagine starting your day with a yoga session in an environment surrounded by visual and sound art. These sessions, often held in the tranquility of the early hours, offer a unique way to immerse in art while practicing yoga.
• Romantic evenings: Frameless also transforms its spaces into an ideal setting for couples' evenings, with events specially designed to create an intimate and memorable atmosphere. Soft music, dim lighting, and captivating art combine for a dating experience unlike any other.
• Seasonal and festive events: throughout the year, seasonal events celebrate special occasions like the end-of-year holidays, Halloween, or Valentine's Day, with artistic installations and thematic activities that enrich the overall experience.

These special initiatives are designed to complement and renew the immersive experience of Frameless, offering each visit an additional dimension of discovery and enjoyment.

Plan your visit

Opening hours and ticketing

Frameless is open every day of the week:

• Monday to Thursday: from 11am to 5:30pm
• Friday: from 11am to 10pm
• Saturday: from 10am to 10pm
• Sunday: from 10am to 6pm

Frameless offers different rates depending on the time and day of the week, with discounted prices for students and families:

Compare and get the best price by purchasing your Frameless tickets from one of our partners:

Frameless

From 32.54 € (or £27)

From £27 (or 32.54 €)

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How to get there

Located at 6 Marble Arch (W1H 7AP), in the heart of London, Frameless is easily accessible via London's public transport:

• By subway: the Marble Arch subway station, served by the Central (red) line, is ideally located a minute's walk from Frameless. The Bond Street station, which hosts the Jubilee (grey), Central (red), and Elizabeth (purple) lines, is also less than ten minutes on foot. These lines also connect Frameless to Liverpool Street and Paddington stations, making it accessible for visitors coming from other cities or arriving from an airport.
• By bus: several bus lines (2, 6, 7, 13, 23, 36, 74, 94, 98, and 137) serve Marble Arch, offering direct and convenient connections across the city.
• On foot or by bicycle: for local visitors or those who prefer a more ecological approach, walking or cycling to Frameless is another viable option. The area is well equipped with bike lanes and pedestrian zones, making for a pleasant and safe experience.
• By car: for those who prefer to come by car, several parking lots are located nearby, although driving in central London can be less convenient due to traffic and congestion charges.

Food and relaxation

After immersing themselves in the artistic universe of Frameless, visitors can extend their experience by visiting the on-site Café Bar. This place is designed to be a true haven where art continues to resonate even after the gallery visit ends. The menu, updated seasonally, offers a variety of dishes and drinks that reflect the innovation and creativity characteristic of Frameless. Ingredients are chosen for their freshness and quality, ensuring a culinary experience that complements the visual and intellectual stimulation.

Whether you want a quick coffee to recharge after your visit or prefer to linger over a more elaborate meal, the Café Bar caters to all desires. It offers a comfortable setting, ideal for discussing the artworks seen or simply relaxing. The café's design itself is an extension of the cultural experience at Frameless, with decor elements that echo the themes and styles of the galleries - a space where art and gastronomy meet to create enriching moments of relaxation and enjoyment.

Souvenir shop

For those wishing to take a piece of their immersive experience at Frameless home, the on-site souvenir shop offers an extensive range of carefully selected items to reflect the spirit and creativity of this unique venue. In addition to classic art reproductions, the shop features unique handmade products, jewelry inspired by the exhibitions, customized clothing, and art books that delve deeper into the themes explored by the galleries.

Each item for sale is chosen not only for its quality and originality, but also for its connection to the artistic experience of Frameless. From decorative home items such as cushions, rugs, and frames to personal accessories like scarves and bags, everything is designed to carry the imprint of Frameless into your everyday life.

For collectors and art enthusiasts, limited editions and collectible pieces are also available. These items, often produced in collaboration with the featured artists, offer a rare opportunity to acquire a piece of contemporary artistic history.

By visiting the souvenir shop at Frameless, visitors complete their artistic journey with the opportunity to take home a tangible souvenir that extends the lived experience and continues to inspire long after their departure.

Accessibility and adapted sessions

Frameless is committed to making art accessible to everyone through a series of initiatives designed to meet the needs of all visitors, ensuring that everyone can fully experience the artistic offering in an inclusive manner:

• Chilled Sessions: These sessions are specially designed to create a less stimulating environment, ideal for hypersensitive visitors or those who find traditional sensory stimuli too intense. During these sessions, visual and sound elements are adjusted to reduce their intensity, and the number of visitors is limited to avoid overcrowding, thus creating a calmer and more welcoming space.
• Guided tours in British Sign Language (BSL): Frameless offers guided tours in BSL, allowing deaf or hard of hearing visitors to explore the artworks with the support of an expert guide who communicates in sign language. These tours are often enriched with anecdotes and contexts that deepen the artistic experience.
• Tours with audio descriptions: For visually impaired or blind visitors, tours with detailed audio descriptions are available. These tours are designed to provide a rich and vivid image of the artworks, using precise and evocative descriptions to paint a clear mental picture of the displayed works.
• Physical access: Physical accessibility is also a priority, with facilities adapted for wheelchair users, elevators, and ramps available throughout the space. The exhibition rooms are designed to be easily navigable, allowing all visitors to move without obstacles.

Frameless

From 32.54 € (or £27)

From £27 (or 32.54 €)

Compare ticket prices

Visiting Frameless is not just a cultural outing, it's an exploration into a world where art meets cutting-edge technology to create unforgettable experiences. It's an opportunity to see and interact with artworks in a way that traditional museums cannot offer. Frameless turns every visit into a personal adventure through art, offering visitors of all ages a new way to appreciate global masterpieces.

By combining art, technology, and innovation, Frameless has established itself as a must-see in London's cultural landscape. By attracting local and international visitors, it enriches the city's tourist offerings and proposes a new way to engage the public with art. The impact of Frameless goes beyond the exhibition: it represents a significant advancement in the way art is presented and appreciated in the modern world.

Official sources

• Official Frameless website