Metrics for Product Managers Remote Workshop - Eastern Daylight Time

Metrics for Product Managers Remote Workshop - Eastern Daylight Time

Du 8 juillet 2021 au 9 juillet 2021

In this workshop, we will cover all the fundamentals a product manager, designer, or leader needs to know about metrics - join us!

Metrics for Product Managers takes place in two (half-day) remote workshops. If you've ever asked, "how do I know if my product is successful?”, this is the workshop for you. Join us to understand metrics as a concept and to develop a clear plan for applying this to your everyday work. Metrics and product analytics are critical to building successful products — in this workshop you'll learn how to measure the right things, every time!


Why Attend

Reasons to attend? We'll give you 10! By attending this workshop you will learn:

  1. The importance of metrics - what to measure and why
  2. Key metrics concepts
  3. Your role in the metrics process
  4. The different types of metrics and when to use them
  5. How to create quality metrics that fit your company strategy
  6. How to confidently create a metrics plan
  7. Common metrics problems and how to avoid them
  8. How to implement, track and communicate your metrics
  9. How other organisations use metrics
  10. Tools and techniques you can use right away

Please note: In this workshop we do not cover:

  • Advanced statistics
  • Specific deep dives on tooling
  • Data science as a practice
  • Machine learning / AI
  • Data analysis within experimentation or testing


Your workshop will take place over two half-days on Thursday July 8th and Friday July 9th. The workshop will start at 1:00pm EDT (10:00am PDT) and end at 4:30pm EDT (1:30pm PDT) each day. Join us online from 12:50pm EDT (9:50am PDT), to connect calmly and help mitigate accessibility issues.

Workshop Size

With less than 10 people per virtual workshop, you will benefit from active and involved group discussions, the careful guidance and expertise of your trainer, the opportunity to closely collaborate with your peers from around the world, and plenty of time to ask questions.

Your Trainer

All of our trainers are seasoned product managers who've worked with multiple products and domains. Their experience enriches the curriculum by delivering diverse perspectives and examples on best practice in different scenarios. Our trainers’ main goal is not to provide you with all of the answers, but rather to help you ask the right questions.

How you'll learn

Using Zoom and other digital collaboration tools, you will participate in a series of modules that cover the theories and mindsets driving the core elements of the product role.

Modules include live online lectures interspersed with regular discussion, Q&As, and group activities to encourage hands-on learning. To keep you energised and engaged, expect warm-ups, icebreakers, and regular breaks.

See below for a detailed module breakdown.

Module Breakdown

What we measure and why?

  • The importance of metrics
  • Your role as a product manager in metrics
  • How other organisations measure
  • Building evidence-driven culture

Crafting Metrics

  • How to create quality metrics that fit your company strategy
  • The difference between common metrics frameworks
  • Using the North Star metric

Key Metrics Concepts

  • The different types of metrics and when to use them
  • How to understand customers and behaviour
  • The jargon of metrics

Creating your Metrics Plan

  • An overview of the metrics process
  • Breaking down business goals into actionable metrics
  • Building out your metrics plan using our Metrics Planning Canvas


  • Considering what can go wrong with metrics
  • Common biases
  • Crafting Check Metrics to guard against unintended consequences

Operationalising Metrics

  • Implementing metrics tracking
  • The importance of communication in the metrics process
  • When and how to report on your metrics

Information for Ticket Holders

How will I get access to my workshop and pre-work?

One week before the workshop:

  • You will receive an email from us with a link to your Information Hub - this contains information about your workshop, pre-workshop activities and useful resources.

Two days before the workshop:

  • You will receive access information for Zoom and Mural (our workshop tools).

Please note, the above emails will be sent to the email address you registered with. If you do not receive any of the above, please email ASAP.

What happens if I book with less than a week to go before the workshop?

No problem. You will receive the relevant information from us within 24 hours. Please email if you do not receive this.

Who do I reach out to if I’m having technical difficulties?

On the day of your workshop, we will gather 10 minutes before to allow time for everyone to log in and troubleshoot any technical issues. If you are unable to connect to the platforms, please email and we will be on hand to assist you.

Can I get a refund?

If you need to cancel your ticket, you must log in to Eventbrite and request a refund at least two weeks before the date of the event, following these instructions. No refunds will be issued for tickets that are cancelled less than two weeks before the event. Only the person who purchased the tickets can request a refund.

Can I transfer my ticket to a future workshop?

You can request a workshop transfer up to two weeks before the date of the event by emailing We cannot facilitate any requests made after the two week cut off. Our small class size is an essential part of the workshop experience and we often sell out well in advance. By transferring you to a future workshop closer to the date of the event, it is unlikely we will be able to resell your space and ultimately we lose out on a ticket sale for future events by giving you that space.

Got another question? Check out our FAQs page.

Terms & Conditions | Code of Conduct | Privacy Policy