Product Management Foundations Training Workshop - London

Product Management Foundations Training Workshop - London


Understanding your role as a product manager

Training Workshop Overview

The role of a product manager is a complicated one, that changes and shifts, depending on the product, team, organisation, and PM themselves. A myriad of skills, at all points of the product development lifecycle, all seem equally important and urgent. As new product managers enter the role, it’s difficult to understand what to focus on first, and how to begin the path towards mastering the skills and craft of product management. How can PMs be assured that they are focusing on the right skills?

Foundations is a survey course that attempts to clarify and define the aspects of the role that a new product manager should tackle first. Focused specifically on core team practice and methods that drive the delivery of value to customers, this course offers overviews and definitions of the theories and mindsets that drive the core elements of the product role. Once certain theories are explored, the course deep-dives into specific skills and processes that allow PMs to effectively run a team dedicated to continuous learning and delivery.

What we’ll cover on the day

Product Management Foundations is a full-day workshop that is comprised of seven modules. Each module includes a lecture component on theory and practice, interspersed with hands-on activities. This ensures that you are afforded an opportunity to apply and work with concepts in a setting that will answer questions and facilitate critical thinking. You can see some of what we cover below. 


  • Product mindsets
    - Defining product
    - The problem landscape
    - Breaking down learning mindsets at different points through the product development lifecycle
  • Design thinking
    - What design thinking is and why it’s important
    - The role of product in design thinking
    - Common frameworks and how they link together

  • Goals alignment
    - Creating effective goals and aligning the team and organization around them
    - OKRs vs. KPIs vs. Metrics
    - The difference between business goals and product outcomes

  • Hypothesis & Validation
    - Designing tests around your assumptions 
    - The evaluation process
    - Lean experiments

  • User interview guides
    - Different types of interview
    - Creating interview guides that do not bias or lead the subject
    - Using interview guides to ideate, and to validate assumptions

  • User stories & Backlogs
    - Epics and stories: the differences between them and how to use them
    - Conveying priority to your team
    - Translating user needs into product features

  • Team culture & Communication
    - “Culture as product”
    - What high-performing teams look like and how to create one
    - The role of a product manager in a healthy team

Things to reflect on before the workshop

Before your training workshop we ask that you take some time to consider the following questions. The more time you take to consider your current situation, and the issues and challenges you face, the more you’ll gain from your training:

  • What was your role described to you when you first got started?

  • What have you learned about product management since taking the job?

  • How well do you feel you understand your customers?

  • Do you think you have a healthy team culture?

Key Takeaways

At the end of the workshop, you will be confident in your understanding of the role of a product manager, including a firm grasp of the concept of design thinking and how it is important. You’ll have a clear understanding of where the customer sits in the product practice, how to define and prioritise your customer personas, and how not to bias your customer research. You’ll go back to the office feeling confident in your ability to facilitate a goals conversation, and how to structure hypothesis for lean tests.

Mind the Product Trainers

Every Mind the Product trainer is a working product manager who has worked with multiple products and domains. Your trainer’s product management experience enriches the curriculum by delivering diverse perspectives on best practice in different scenarios. You will hear about the products they have worked on in the past, what went well, what didn’t go so well, and how they tried to make improvements. Our trainers’ main goal is not to provide participants with all of the answers, but help facilitate them in asking the right questions.

About your Trainers

Ben Laplanche, Director of Product

Ben is an experienced Product Manager and currently Director of Product at Pivotal focused on their Cloud software portfolio. Ben has spent the last 5 years helping hire and build teams, launch / grow / retire products and manage portfolio of enterprise software products. Oh and having some fun along the way too. 

He’s known for his terrible sense of humour, knack of buying books quicker than he reads them and relentless focus on learning and self development. 

Outside of that Ben is currently focused on getting certified as a Coach, helping people grow, achieve balance and live into their purpose in life.

Roisi Proven, Product Leader

Roisi is a Product Leader with over a decade of experience across the tech ecosystem, and is currently working in the media sector at Gower St Analytics. 

She previous experience within e-commerce through her work at Digital Consultancy Red Badger in London, and was also involved in their social good initiative working with companies like Haller and Mind.

Roisi takes a very human-centered approach to her work and believes that to make products that users love, you need to empathise with people above all else. 

Roisi loves cats and hates talking about herself in the third person.


  • Registration will begin at 9.00

  • Class will start at 9.30 sharp and end at 17.00

We'll also provide a light breakfast, buffet lunch, and plenty of tea and coffee to fuel you through the day.

Frequently Asked Questions

Can I change the name or other details on my tickets?
Yes, but only the person who purchased the ticket can make these changes on Eventbrite. You are free to change your ticket details up to two days before the event, including name, title, etc. Please make sure these details are correct as they will be what we show on your badge! Just login to Eventbrite and make the changes, following these instructions. If you can’t reach the person who purchased the ticket in order to get them to change the information please contact us on and we will help you make the updates.

Can I get a refund?
We offer a full refund up to one month before the event. Simply log in to Eventbrite and request the refund following these instructions. As with changes, only the person who purchased the tickets can request a refund.

Can I pay by invoice?
As we are a small team we only offer payment by invoice if you are buying 5 tickets or more due to the additional overhead. Early Bird conference tickets cannot be purchased by invoice. Please also note that no tickets are held/issued until payment of the invoice has been received.  Request to pay by invoice by emailing

  • Tickets are not held until payment has been made – there are no exceptions to this.
  • We cannot agree to any terms and conditions associated with Purchase Order numbers or other supplier agreements.
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