Mind the Product London 2020 Workshops

Mind the Product London 2020 Workshops

En bref

Où ?

etc.venues Farringdon-Hatton Garden

51-53 Hatton Garden, London, EC1N 8HN
Quand ?

jeudi 1 octobre de 8:30 à 16:30

Combien ?

À partir de £599

(8 autres options disponibles)


This event has now been pivoted online (see below)

COVID-19 Update

Despite the recent easing of restrictions in the UK, the continued constraints around travel, safety, and large gatherings regarding the ongoing COVID-19 situation has led us to a decision. We will be pivoting our in-person conference, #mtpcon London 2020, online this November with the autumn edition of our smash hit event, #mtpcon Digital! And tickets are on sale now!

Having run our first #mtpcon Digital in July, we can confidently say that much of what we love about our in-person events is actually possible in a digital setting with the right planning and focus - plus a few additional perks which our in-person events can’t even deliver. We will be building on what we’ve learned, iterating, and leaning into the aspects you found most valuable from our summer edition of #mtpcon Digital.

Ticket holders: Conference, workshop, and Leadership Forum ticket holders have now been emailed with more information. If you have not heard from us please email us via tickets@mindtheproduct.com.

Find out more about #mtpcon Digital


Level up Your Product Management Skills

#mtpcon returns to London on 2nd October 2020. In addition to our incredible conference, we're offering a day of amazing pre-con workshops, on 1st October, enabling you to deep dive into some new skills. We’ve lined up a selection of amazing full-day workshops led by true experts in the field. And of course, we'll also provide lunch and plenty of coffee to fuel you through the day.

As the workshops are run in parallel, you can only attend one of them and once purchased, you cannot change your workshop.

Workshop + Conference = Separate tickets

You should, of course, also join us at the conference the day after these workshops but tickets are completely separate. Conference tickets do NOT give you access to workshops, nor do workshop tickets give you access to the conference.

For Product Leaders

If you are a product leader - Director, VP, CPO or higher - and would like to know more about our invite-only Leadership Forum - also happening on 1st October - you can learn more here and buy tickets

Choose from these deep-dive workshops

  • Product Management Foundations - with Hilary Johnson and Laurel Gray
  • Communication & Alignment - with Jayson Robinson and Beata Kovacs
  • Product Metrics - with Roisi Proven and Francisco Carvalho Araújo
  • Mapping for Product Managers - with Eli Montgomery
  • Product Leadership - with Robin Zaragoza
  • Using Value and Urgency to Prioritise - with Özlem Yüce
  • Product Psychology - with Joe Leech
  • User Story Mapping - with Adrian Howard
  • Leading Effective Workshops - with Alison Coward

More workshops to be announced soon

Product Management Foundations (with Hilary Johnson and Laurel Gray)

Foundations 101 is an overview course intended for individuals who hold the title of Product Manager, or have some working knowledge of the product development process. The intention of this course is to help product managers develop a broader understanding of their role. It seeks to answer the questions:

  • What are the core functions and primary responsibilities of a product manager?
  • What does good product management look like?
  • How do product managers know if they are adding value?

As such, the course is tightly focused on running an effective core team that is centered around inquiry-driven development process. Participants will improve their understanding of customer problems and perspectives, solution testing, delivery mechanisms, and team process.

What we’ll cover on the day

Foundations 101 is a full-day workshop that is comprised of nine modules. Each module includes a lecture component on theory and practice interspersed with up to three hands-on activities. This ensures that participants are afforded an opportunity to apply and work with concepts in a setting that will answer questions and facilitate critical thinking. The following modules will be covered:

  • Learning mindsets: How inquiry breaks down at different points through the product development lifecycle
  • Goals alignment: How to create effective goals and align the team and organisation around them
  • Design thinking: What design thinking is and how product managers can break down what is needed for product understanding
  • Persona development: How to effectively create personas and use them in product processes
  • Lean testing: Unpacking types of lean tests and how to implement them for maximum learning
  • Interview guides: Writing interview guides that do not bias or lead the subject
  • Wireframes and prototypes: Using visuals at different fidelities to facilitate the right conversation
  • User stories: Creating an effective communication mechanism for efficient and transparent delivery
  • Core team communication: How to think about “culture as product” and foster a team that that is geared towards continuous improvement

About your trainers

Hilary Johnson, Head of Product Flux

Hilary is a Product Lead and Consultant helping companies build high-value products for their customers. She is currently working with Monzo on organisational design, focusing on product risk and governance.Hilary has worked with companies across a range of industries, including the Financial Times, Nutmeg, Moonpig and socially-conscious fintech startup, Abundance. Prior to this Hilary held the role of Senior Product Manager at software consultancy Pivotal Labs where she focused on mobile apps in the B2B and B2C space.

Laurel Gray, Head of Product, allplants

Laurel is an experienced Product Manager who enjoys tackling difficult problems and setting up experiments to de-risk innovative ideas. She believes in having a bias towards action, and she works with teams to create tight feedback loops in order to ship valuable products.

Communication & Alignment (with Jayson Robinson and Beata Kovacs)

Using process to collaborate strategically across your organisation

We know that product managers are responsible for so much more than simply product delivery but are often given little authority. However, as product managers develop in their roles and continue to confidently deliver value to their customers, it is crucial that they begin to align their organisation around their process and vision in order to have an impact.

Communication and Alignment empowers product people to begin understanding how to align their organisation around product process and practice. In this overview workshop, we outline some of the grounded, tactical skills that product managers can use every day and how they can add a layer of strategic thinking to help collaborate with their stakeholders.

Together we delve into communication strategies that will help foster trust and collaboration within your organisation, how to evaluate an opportunity, how to extract maximum value from your research activities, and much more.

What we’ll cover on the day

Communication & Alignment is a full-day workshop comprised of six modules. Each module includes a lecture component on theory and practice interspersed with up to three hands-on activities. This ensures that participants have an opportunity to apply and work with concepts in a setting that will answer questions and facilitate critical thinking. The following modules will be covered:

  • Evaluating opportunity: Understanding how to unpack product assumptions and line up macro data to establish product viability and the foundations for product/market fit
  • Implementing user research: Breaks down the components of running a user research round and what is needed to ensure maximum value of the time invested
  • Research techniques: Reviewing a range of research methodologies, beyond the classic interview, that help product teams validate problem and solution
  • Synthesis: Distilling insights from research and how to collaborate with stakeholders to deepen user understanding and influence
  • Prioritisation: Covering a range of techniques and their uses for alignment at points of product development life cycle
  • Stakeholder management: A deep-dive into organisational relationships and understanding how to build a communication strategy

About your trainers

Jayson Robinson, Product Management Consultant

Jayson started his career in consulting with Deloitte Digital. He is currently a growth product manager at Toptal – the world’s largest fully distributed company. Prior to that he built B2B products at a London startup and also helped launch M&S’ new food online product.

Outside of the day job, Jayson co-organises ProductTank London and is a permanently distressed father of a 40kg furball puppy called Benji.

Beata Kovacs, Head of Product, Joyful

Over the past 8 years, Beata has worked across multiple industries, Recently she’s been working as Product Director for GSK. Previously she was VP of Product at Emarsys, and co-founder of Emarsys Product Academy, and Head of Data Analytics at Patsnap. She has led product teams working on legacy, internal and brand new product offerings too.She’s passionate about training the new generation of Product People, soft skills, and building empathy not only for the users, but for everyone a product person gets in touch with.

Product Metrics (with Roisi Proven and Francisco Carvalho Araújo)

Every product manager understands that they need to gather evidence to help them make decisions and set the right strategy and priorities, yet simply having a massive data warehouse and analytics skill sets doesn’t help you ask the right questions or come to the right conclusions.

How can product managers take a human centered approach to measurement?  The third full-day workshop offered by Mind the Product seeks to answer this question; how can we take a product mindset on metrics.

This workshop will be framed very differently from the usual Metrics workshops because it specifically focuses on the role of the product manager in driving a common understanding throughout the product development lifecycle.

In the workshop we’ll address how product managers can work with their teams to create a strong metrics practice that’s set-up for long-term success, answering the following questions:

  • How do you put a product mindset around metrics?
  • How can Product Managers flesh out the One Metric That Matters and locate it within the ecosystem of other metrics?
  • How do you work with data to help experiment towards the most valuable experiments?
  • What can a product manager do to ensure that metrics are implemented and tracked properly during the build process?
  • What does a product team need to report on as they track metrics?
  • How can you create a metrics-driven culture?

Although these are simple questions on the surface, the answers to them are seemingly infinite. This course is a practical, actionable life raft in a sea of competing terms, formulas, theories, and approaches. It was created to ensure that you take the ideas and frameworks within it directly to your job the following day.

Take this course if you:

  • Want to hear specifically how product managers work with metrics
  • Prefer pragmatic, actionable insights over theories that sound good but never tie back in to your job as a product manager
  • Want to understand the “one metric that matters” for various types of business models and stages
  • Want to hear specific details and scenarios about working with cross-functional teams to implement metrics tracking
  • Want to get hands-on with business scenarios that will let you work with metrics concepts throughout the course of the day
  • Want to hear about pitfalls you should watch out for along the analytics journey
  • Want to spark inspiration from the 100+ different metrics – used by businesses of all sizes and verticals – that are sprinkled throughout this course

This class is tailored towards working product managers, ideally who have worked with products through various stages of development. The class is hands-on and requires deep reflection from participants on what has worked for them in the past, and how their process could evolve. Metrics and analytics inform almost everything you do. Whether you’re refreshing your memory or expanding your understanding, you’ll be practicing all day to apply metrics and analytics to real-world situations. Come to class with a product, service, brand, or entire company in mind – there will be several opportunities to explore how you’d apply these theories and frameworks to real-life situations.

Key Takeaways

At the end of the session participants will come away with a sense of what frameworks they can implement immediately, as well as a grounded understanding of how to ensure that your users stay at the heart of the measurement process.

About your Trainers

Roisi Proven, Product Leader

Roisi is a Product Leader with over a decade of experience across the tech ecosystem, and is currently working in the media sector at Gower St Analytics.She previous experience within e-commerce through her work at Digital Consultancy Red Badger in London, and was also involved in their social good initiative working with companies like Haller and Mind.Roisi takes a very human-centered approach to her work and believes that to make products that users love, you need to empathise with people above all else.Roisi loves cats and hates talking about herself in the third person

Francisco Carvalho Araújo, Product Manager, Monzo

Francisco has a background in both Business & Economics and Jazz studies, with a major in saxophone. Drawing insights from Jazz around extreme collaboration, improvisation, and semi-structured environments, Francisco has been bringing a flexible way of working for the fast-paced teams he is part of. After being part of the Online Media team at Microsoft, he helped Uniplaces growing from 30 to a 200 person team, and is now a Product Manager at the London-based fintech startup Monzo.

Mapping for Product Managers (with Eli Montgomery)

Use maps to create value for your customer and your organisation


The definition of systems thinking is a “holistic approach to evaluating how a system’s parts relate, and how a system works over time.”  Using systems thinking through system’s mapping in your product practice is critical for understanding risk and spotting opportunities for innovation.   

Workshop Overview

Designed for working product managers who are striving to create product strategy, this training workshop will enable you to use maps effectively in order to make critical product decisions, communicate with stakeholders, and facilitate a shared understanding.

Not be confused with the process of story mapping, systems maps come in all shapes and sizes; user journey maps, experience maps, flows, etc. The key part of maps is that they help the people involved in building products understand the system(s) which underpin their organisation, customer base, workflow, etc. At the end of the session, you’ll have the key tools and techniques necessary to effectively facilitate mapping sessions and achieve desired outcomes.

What we’ll cover on the day

We will use a collaborative scenario in this training workshop to drive hands-on learning. Additionally, you will be prompted at the end of each exercise to reflect on actions or practices from your own products.  The following topics will be covered:

– An overview of systems thinking and the utility of mapping– Aligning on product strategy and discovery goals– A tactical guide to maps, including:

  • Types of maps
  • How interactions create outcomes
  • Who to include and how to include them

– How to evaluate and decide on structure:

  • Selling the value of the mapping process to stakeholders

– Map creation process:

  • What do you need to know?
  • What are you looking for?
  • Who is involved?

– How can product managers guide towards success?– An interactive afternoon of collaborative map building

Things to reflect on before your training workshop

Before your training workshop, we ask that you take some time to consider the following questions. The more time you take to consider your current situation, and the issues and challenges you face, the more you’ll gain from your training:

  • How much do you understand about your customer’s current experience of your product?
  • List 3-5 areas where you feel you wish you had more information about your customer’s current experience
  • How well do you understand how parts of your organisation work together?
  • How well does your organisation understand dependencies between departments?

Key Takeaways

At the end of the workshop, you will have the ability to use maps to achieve goals and outcomes within your organisation and will have a firm understanding of key mapping frameworks and scenarios. You’ll be able to identify the right map for the organisational challenge and have the tools needed to effectively facilitate collaboration on maps within your wider team. In short, you will have a plan for maintaining an effective use of maps and adopting them as a long term asset.

About your Trainer

Eli Montgomery, Head of User Experience, Cazoo

Eli is a product and design enthusiast. Eli is a product generalist who enjoys tackling difficult problems and setting up experiments to de-risk innovative ideas.

Eli has worked in both product management and design and loves everything involved in making products work, from service design to DevOps, Eli has a wide range of experience with technical and people skill topics.

In his free time, Eli loves to travel with his wife, go on walks with his two dogs, and draw.

Product Leadership (with Robin Zaragoza)

Understanding leadership for product teams

Product Leadership is a one-day, advanced course intended for product managers who wish to understand how to champion product practice, effectively lead their teams, and contribute to developing a healthy culture within their organisation. It is not intended for senior product leaders. If you are a senior product leader, VP, CPO, Director, or higher, please join us for our exclusive Leadership Forum which runs at the same time as these workshops.

The course seeks to answer the questions:

  • What is product leadership?
  • What leadership styles exist and how do you know what’s needed for your team?
  • How can you evaluate your leadership skills gaps and understand where growth is needed?

The course is focused on presenting concepts that frame how leadership connects with the individual, the team, and the larger organisation. It also deconstructs what leadership skills are, how to assess your current skill-set, and how to evaluate what your team could need in different scenarios. The workshop is driven by exercises that support participants’ ability to reflect and evaluate their needs.

About your Trainer

Robin Zaragoza, Founder of The Product Refinery

Robin has been delivering product for the last 12 years at companies of various sizes, from early stage start-ups where she was the 5th employee and first product manager, to large publicly traded companies. She has particularly strong domain experience in the areas of e-commerce and travel, having worked for eBay and TripAdvisor along the way.

Robin is now Director at The Product Refinery, a consultancy focused on helping SMEs solve problems of product strategy, organizational structure & process alignment to drive successful outcomes, and implementing best practices of product management.

Using Value and Urgency to Prioritise (with Özlem Yüce)

How do we improve the way we prioritise to ensure that we’re delivering value quickly and not wasting our precious capacity to innovate? Since economics is all about scarcity, we can turn to economics to help us quickly discover, nurture and speed up the delivery of value.

The first essential building block is to understand the value. To help structure the conversation we will use a simple economic framework to surface the assumptions and drive to the economic impacts. The second essential building block is to understand the urgency. For this, we will look at different urgency curves to help us understand how value is likely to decay over time. We call this “Cost of Delay”. Cost of Delay is the value that is leaking away every week or month we don’t have the feature or the product.

To understand and quantify Cost of Delay we will look at some common scenarios that help you put what you’ve learned about Value and Urgency into practice. We then do the same for a real life example from a real company. We then compare the different results across the group to help us understand what the value might be and the areas of greatest uncertainty in our assumptions – so we can focus our scarce product development resources on the things that will reduce the risk and have the greatest economic impact.

You will learn how understanding Cost of Delay helps with managing demand from multiple stakeholders, prioritisation decisions, surfacing assumptions about where the value is, and how time-sensitive that value is, enabling the team to make better trade-off decisions, and changing the focus of conversations: less about cost and dates, more about value and urgency.

About Your Trainer

Özlem Yüce, Chief Product Officer, Agile at Heart

Özlem has 15 years’ experience working in product management with everything from Fortune 500 behemoths to fast-growing Inc 5000 startups. Clients include Credit Suisse, TUI, Vistaprint, William Hill, Ericsson, HighSpeed2, Office for National Statistics and UCAS to name a few. Along the way, Özlem has engaged with all sorts of organisational cultures, helping them learn and improve. Regularly speaking and delivering workshops at international conferences, she also recently co-authored an IEEE paper called “Black Swan Farming” on the use of Cost of Delay at a Fortune 500 company. When she’s not travelling around the world consulting, teaching and speaking, she likes reading, going surfing, and… the Eurovision Song Contest!

Product Psychology (with Joe Leech)

A practical, hands-on way to understand how the human brain works and apply that knowledge to user experience and product design. Learn the psychological principles behind how our brain makes sense of the world and apply that to product and user interface design.

What you’ll learnThrough a series of fun, practical exercises you’ll learn:

  • Psychology and interaction design. How to evaluate and design interactions such as onboarding, search, navigation and eCommerce using psychology.
  • Psychology and user experience. Evaluating and improving digital products based on psychology. How humans perceive and understand the world around them and how to build your product around that framework.
  • Psychology and the dark arts. Persuasive design, cognitive biases and other brain hacks. Do they really work and how to apply them in product design.

After the workshop you’ll be able to:

  • Design products, apps and websites that match how people think and behave
  • Find, understand, evaluate and apply psychology theory to digital product design
  • Make better, informed design decisions and advocate to the wider team using psychology theory
  • Put psychology into practice as soon as you get back to the office.

About your Trainer

Joe Leech, Product Strategy & UX Consultant 

Mr Joe, Joe to his friends, is the author of the book Psychology of Designers.

Joe helps big organisations and startups do the right things in the right order for the right reasons in the right way.

A recovering neuroscientist, then a spell as an elementary school teacher, Joe started his UX & product career 14 years ago. He has worked with big organisations like MoMa, Raspberry Pi, AO.com, Disney, eBay, and Marriott as well as helping to supercharge high growth businesses and startup.

He is also a director and shareholder for small portfolio of startups.

User Story Mapping (with Adrian Howard)

Does your organisation have trouble keeping track of the big picture during product development? Are you working with an agile team concerned with delivering more stories rather than a great user experience? Have you ever ended up releasing a product that doesn’t actually solve the customer’s problem?

In this workshop, you’ll learn how User Story Mapping can help. User Story Mapping is a collaborative practice that keeps the whole team focused on how and why customers use your product. Helping everybody deliver a great user experience together.You’ll create story maps with your fellow attendees. You’ll see how they keep the whole team focused on the customer’s experience. You’ll understand how they can be used to break down the customer journey into small chunks of work without losing sight of the big picture.What you will take away from this workshop:

  • Understand user story mapping and how to create story maps with your team
  • How story maps help the whole team identify with the customer’s journey
  • How to use story maps as a tool for product discovery
  • How story maps can bring product managers, researchers, designers, developers and testers together around a  single artefact
  • How story maps help you prioritise the customer experience over building more features
  • How you can use story maps to supplement or replace traditional agile backlogs


About your trainer

Adrian Howard, Product Management Coach

Adrian is passionate about building effective teams and great products with quietstars.com. You'll find him working with companies of all sizes — combining team coaching & teaching with hands-on UX & development work.Adrian is an active member of the Agile, Balanced Team & Lean UX communities, with more than 25 years’ experience working as a developer, UX practitioner, team lead & coach. He regularly teaches and speaks on integrating Lean, UX and Agile methods.

You'll often find him ranting in a corner of the bar about how agile, business and UX folk need to play nice together. 

Leading Effective Workshops (with Alison Coward)

If your work involves creativity, design, innovation or strategy, workshops will be a large part of what you do. You’ll need to get insights from users and clients, brainstorm with your team and regularly get together with colleagues for high-level discussions.

Running great workshops can transform projects. They help you to generate better content, participants will leave the workshop with more clarity and you’ll increase your capacity for delivering great work.


Who this workshop is for:

This one-day masterclass is interactive and practical. It’s both for complete beginners and people who have some experience but want to up their game and refresh their skills.

After this masterclass you will be able to:

  • Create structured workshop activities and plans, from a range of tools and methods
  • Design sessions that keep creativity flowing and participants engaged
  • Lead productive and effective workshops that generate useful outputs and results
  • Facilitate great workshops that stay on track and encourage contributions from all participants
  • Deal with the common challenges that come up during workshops


What is covered:

The day covers tools and techniques that you can start using straight away, the knowledge and best practices that engage and motivate teams for creativity and innovation and practical methods for leading productive workshops:

  • Part 1: Introduction and group dynamics: how to encourage creativity and support collaboration in workshops
  • Part 2: Workshop design: setting goals and expectations, types of workshops, activities, structuring workshops
  • Part 3: Workshop facilitation: the role of the facilitator, skills and techniques, facilitation styles, troubleshooting
  • Part 4: Follow up and next steps: workshop outputs and maintaining momentum


About your trainer

Alison Coward, Founder of Bracket

 Alison Coward is the founder of consulting and facilitation agency Bracket and author of “A Pocket Guide to Effective Workshops”. She is a workshop facilitator, trainer, and speaker.

With over 15 years’ experience of working in, leading and facilitating creative teams, Alison is passionate about finding the perfect balance between creativity and productivity. At Bracket, she helps teams to use the best of their talents to develop great ideas and collaborate to make them happen.

In this workshop, she shares the exact tried and tested methods that she uses with her clients to produce high-quality ideas, get clear insights and help them make significant progress.

Frequently Asked Questions

Do you offer discounts for students, startups, non-profits, etc?The only discounts we offer are the Early Bird conference tickets (limit one ticket per order), which sell out in a matter of minutes, and the group discounts on General Release conference tickets where we do a 10% discount on 10 or more tickets. The ticket limit for purchasing online is 25. If you require more than 25 tickets please email us at tickets@mindtheproduct.com. Team Discount does not apply to our Early Bird or Last Chance tickets. We do not have any discounts available for group purchases of our workshops or Leadership Forum. 

To ensure you hear about the Early Bird tickets make sure you are part of our Slack channel and receive our newsletter.

Can I change the name or other details on my tickets?Yes, but only the person who purchased the ticket can make these changes on Eventbrite. You are free to change your ticket details up to two days before the conference, including name, title, etc. Please make sure these details are correct as they will be what we show on your badge! Just login to Eventbrite and make the changes, following these instructions. If you can’t reach the person who purchased the ticket in order to get them to change the information please contact us on tickets@mindtheproduct.com and we will help you make the updates.

Can I get a refund?We offer a full refund up to one month before the conference. Simply log in to Eventbrite and request the refund following these instructions. As with changes, only the person who purchased the tickets can request a refund.

Can I pay by invoice?As we are a small team we only offer payment by invoice if you are buying 5 tickets or more due to the additional overhead. Early Bird conference tickets cannot be purchased by invoice. Please also note that no tickets are held/issued until payment of the invoice has been received. Request to pay by invoice by emailing tickets@mindtheproduct.com

  • Tickets are not held until payment has been made – there are no exceptions to this.
  • We cannot agree to any terms and conditions associated with Purchase Order numbers or other supplier agreements.
  • We do not fill in supplier detail forms for ticket invoices – if you cannot find details you require on our website – please ask.

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