Use mapping as a tool to understand complexity and spot opportunities
The definition of systems thinking is a “holistic approach to evaluating how a system’s parts relate, and how a system works over time.” Using systems thinking through systems mapping in your product practice is critical for understanding risk and spotting opportunities for innovation.
Training Workshop Overview
Designed for working product managers who are striving to create product strategy, this training workshop will enable you to use maps effectively in order to make critical product decisions, communicate with stakeholders, and facilitate a shared understanding.
Not be confused with the process of story mapping, systems maps come in all shapes and sizes; user journey maps, experience maps, process maps, flows, etc. The key part of maps is that they help the people involved in building products understand the system(s) which underpin their organisation, customer base, workflow, etc. At the end of the session you’ll have the key tools and techniques necessary to effectively facilitate mapping sessions and achieve desired outcomes.
What we’ll cover on the day
We will use a collaborative scenario in this training workshop to drive hands-on learning. Additionally, you will be prompted at the end of each exercise to reflect on actions or practices from your own products. The following topics will be covered:
- An overview of systems thinking and the utility of mapping
- Defining goals for mapping exercises, and aligning stakeholders to potential outcomes
- A tactical guide to maps, including:
- Types of maps
- How interactions create outcomes
- Who to include and how to include them
- How to evaluate and decide on structure:
- Selling the value of the mapping process to stakeholders
- Map creation process:
- What do you need to know?
- What are you looking for?
- Who is involved?
- How can product managers guide towards success?
Things to reflect on before your training workshop
Before your training workshop we ask that you take some time to consider the following questions. The more time you take to consider your current situation, and the issues and challenges you face, the more you’ll gain from your training:
How much do you understand about your customer’s current experience of your product?
List 3-5 areas where you feel you wish you had more information about your customer’s current experience
How well do you understand how parts of your organization work together?
How well does your organization understand dependencies between departments?
What are the other forces that influence your product or organization?
At the end of the workshop, you will have the ability to use maps to achieve goals and outcomes within your organization and will have a firm understanding of key mapping frameworks and scenarios. You’ll be able to identify the right map for the organizational challenge and have the tools needed to effectively facilitate collaboration on maps within your wider team. In short, you will have a plan for maintaining the effective use of maps and adopting them as a long term asset.
Mind the Product Trainers
Every Mind the Product trainer is a working product manager who has worked with multiple products and domains. Your trainer’s product management experience enriches the curriculum by delivering diverse perspectives on best practice in different scenarios. You will hear about the products they have worked on in the past, what went well, what didn’t go so well, and how they tried to make improvements. Our trainers’ main goal is not to provide participants with all of the answers, but help facilitate them in asking the right questions.
About your Trainers
Roisi Proven, Product Leader
Roisi is a Product Leader with over a decade of experience across the tech ecosystem, and is currently working in the media sector at Gower St Analytics.
She previous experience within e-commerce through her work at Digital Consultancy Red Badger in London, and was also involved in their social good initiative working with companies like Haller and Mind.
Roisi takes a very human-centered approach to her work and believes that to make products that users love, you need to empathise with people above all else.
Roisi loves cats and hates talking about herself in the third person.
Beata Kovacs, Product Director
Over the past 8 years, Beata has worked across multiple industries, Recently she’s been working as Product Director for GSK. Previously she was VP of Product at Emarsys, and co-founder of Emarsys Product Academy, and Head of Data Analytics at Patsnap.. She has led product teams working on legacy, internal and brand new product offerings too.
She's passionate about training the new generation of Product People, soft skills, and building empathy not only for the users, but for everyone a product person gets in touch with.
Registration will begin at 9.00
Class will start at 9.30 sharp and end at 17.00
We'll also provide a light breakfast, buffet lunch, and plenty of tea and coffee to fuel you through the day.
Frequently Asked Questions
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