Shopping in London: the finest toy stores

The most beautiful toy stores

Hamleys remains the biggest and most spectacular of all!

Hamleys

William Hamley's famous Toy Shop was established in London in 1760, and quickly developed an international reputation for choice, quality and innovation!Two and a half centuries later, Hamleys is proud to continue the tradition of The Finest Toy Shop in the World.

William Hamley's famous Toy Shop was established in London in 1760, and quickly developed an international reputation for choice, quality and innovation!Two and a half centuries later, Hamleys is proud to continue the tradition of The Finest Toy...

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LEGO® Store

The LEGO Group’s (that’s us!) story is a rather nice and simple one we think.Our Founding Father, Ole Kirk Kristiansen, was a master carpenter and joiner. In 1932, he began to manufacture toys for sale in Billund, Denmark and from then on the LEGO brand was born!The world-famous LEGO Brick didn’t make an appearance until a little later on in the 50’s. Since then, we’ve brought various toys, play experiences and teaching materials to over 130 countries. Did you know that on average, every person on this planet owns 80 LEGO bricks? That’s a whole lotta bricks and we’re pretty happy about that! It also means that we’re the 4th largest manufacturer of play materials in the whole entire world, probably in the entire Galaxy!

The LEGO Group’s (that’s us!) story is a rather nice and simple one we think.Our Founding Father, Ole Kirk Kristiansen, was a master carpenter and joiner. In 1932, he began to manufacture toys for sale in Billund, Denmark and from then on the LEGO...

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Build-A-Bear

Bring imagination to life! Experience the Make-Your-Own fun by adding stuffing and taking part in our one-of-a-kind Heart Ceremony. Personalize your furry friend with outfits, accessories, sounds & scents! It’s the most fun you’ll ever make®!

Bring imagination to life! Experience the Make-Your-Own fun by adding stuffing and taking part in our one-of-a-kind Heart Ceremony. Personalize your furry friend with outfits, accessories, sounds & scents! It’s the most fun you’ll ever make®!

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M&M’S® World

M&M's World Store London opened on June 13, 2011, at Leicester Square. It is the largest candy store in the world, with an area of 3,250 m². It is spread over four floors, two of which are underground and a mezzanine where it is possible to "spy" on the public thanks to surveillance cameras hidden near the statues of M&M's characters.

M&M's World Store London opened on June 13, 2011, at Leicester Square. It is the largest candy store in the world, with an area of 3,250 m². It is spread over four floors, two of which are underground and a mezzanine where it is possible to...

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The Harry Potter Shop at Platform 9 3/4

King’s Cross est la gare où se trouve la célèbre plateforme 9 ¾ du Poudlard Express. Entre les plateforme 4 et 5 (renumérotées 9 et 10 pour les films) se trouve l'accès caché à la plateforme 9 ¾ - et un chariot à bagages qui disparaît dans le mur ! La boutique propose les livres et films Harry Potter ainsi que des produits dérivés.

We were first approached by Network Rail to open a shop in 2010, due to the popularity King’s Cross Station and Platform 9¾ had with fans of the series since their first appearances in Harry Potter and the Philosophers Stone. It was to be the first ever Harry Potter Shop to open anywhere in the world outside of a themed visitor attraction. An area was reserved next to Platforms 9 and 10 during a major redevelopment of the Station where the store is now located. Once construction was completed, Warwick Davis (who played Professor Flitwick and Griphook in the film series) opened the doors to the shop on December 14th 2012. During the first three years of the store being open, the shop next door became vacant and we began the extension of Platform 9¾ which was then completed and opened in December 2015. Since opening the store in King’s Cross Station, we have opened additional Harry Potter Shops in Heathrow Terminal 5 and Gatwick’s North Terminal. Every year The Harry Potter Shop at Platform 9¾ welcomes over 1.2 million visitors. Whether they are Muggles or first time Hogwarts students getting their photo taken at our famous trolley, The Harry Potter Shop at Platform 9¾ has become a must see destination for fans of the books and films.

We were first approached by Network Rail to open a shop in 2010, due to the popularity King’s Cross Station and Platform 9¾ had with fans of the series since their first appearances in Harry Potter and the Philosophers Stone. It was to be the...

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We are a proud partner of the official and recognised tourism actors.

Museums, gardens, tours, attractions, cruises, historical buildings, stadiums, etc. - you will surely find happiness!